Underwriting Funnel & Hit-Ratio Monitor · Brief 01
Underwriting Funnel — where capacity converts, and where it's spent
Submission → quote → bind across every program × producer · scored monthly · a uniform, well-run book
The one line you configure
Where is the funnel converting across every program this month — and is our finite submission capacity aimed at the segments that actually bind?
In a nutshell
The funnel is uniform and well-run — quote rate 55.7% and quote-to-bind 41.8% are near-identical across all 25+ programs. The only KPI that moves is hit ratio (new business ÷ submissions), a tight 7.3%–10.7% spread — and the book spends its most submission capacity on mid-converting programs while the best converters (WineRe 10.7%, Reel_Media 9.0%) carry the least volume.
At a glance
Hit ratio by program — a tight 3.4-point spread across a uniform book
What moved
What · the portfolio funnel converts cleanly at every step
hit ratio (new business ÷ submissions) 7.9%
Every step drops the way it should and the same way for every program — 55.7% quote, 41.8% bind. There's no floor falling out anywhere; this is the shape of a disciplined book.
Where · the most submission capacity sits on mid-converting programs
Read it as capacity vs conversion: the biggest submission volumes flow to 8.0% mid-converters, while WineRe (10.7%) and Reel_Media (9.0%) — the two best converters — carry the least. That gap is the deployment opportunity.
Why · the funnel is uniform — only hit ratio moves
Three columns are flat green — quote rate, quote-to-bind and retention are effectively identical across every program. Only the Hit Ratio column varies, and only from 7.3% to 10.7%. The funnel isn't the story; the program mix is.
So what
Nothing is breaking — the funnel converts consistently end to end. The opportunity isn't a fix, it's deployment: the highest-converting programs carry the least submission volume, so re-weighting finite underwriting capacity toward WineRe, Reel_Media and Contractors is the cleanest hit-ratio lift in the book — no rate move, no new capacity.
The points that matter
The funnel is uniform, not broken
Quote rate 55.7% and quote-to-bind 41.8% are near-identical across all 25+ programs — there is no leak to chase.
55.7% / 41.8%quote / bindHit ratio is the only lever, and it's a program story
New business ÷ submissions runs 7.3%–10.7% by program while every producer converts the same within a program — the difference is appetite, not sales skill.
7.3–10.7%program spreadCapacity is aimed away from the best converters
WineRe converts best at 10.7% but is only 3.6% of submissions; the biggest volumes sit on 8.0% mid-converters.
3.6%WineRe shareQuestions it already answers
Is the hit-ratio gap between WineRe and Golf a conversion problem or just different appetite?
Different appetite — every producer and state converts each program the same, so the spread is line-of-business character, not execution.
If capacity is uniform, why does Jencap post the best producer hit ratio?
It's a mix effect — Jencap's book leans to WineRe and Reel_Media, the two highest-converting programs, not better conversion on any single one.
Is any program's hit ratio quietly softening over recent policy years?
No — hit ratio holds at 7.9–8.0% across all nine policy-year cohorts, so today the watch is preventive, not corrective.