Revenue & Usage Analytics · Brief 02
Prepaid revenue surge · Miami & Orlando
An upside anomaly — and whether it is repeatable
The one line you configure
Which cities and plans are running ahead of their own seasonal baseline this week — and where the gap is real, is it volume or mix, and is any of it repeatable?
In a nutshell
Both — and the repeatable part is the interesting one. Total Prepaid revenue rose 42%, which is 3.2× the seasonal tourism baseline, so seasonality alone does not explain it. The excess is VAS revenue — gaming and streaming bundles attached to Prepaid Flex activations — with data revenue per GB up 18% as tourists consume premium content. The attach motion, not the season, is what can be copied.
At a glance
WHAT MOVED · Revenue against its own seasonal baseline, by week
The season explains the baseline climbing to 136. It does not explain 184 — the 3.2× overshoot opens up from W-3 and keeps widening.
WHERE IT IS · VAS attach rate by city × plan
The gap between 41% and 9% is the opportunity — and it is an attach motion, not a geography.
WHY IT MOVED · Where the excess revenue actually came from
Only 13% of the excess is the volume you would predict from the season. The rest is what those subscribers bought once activated.
Why the weekly view matters
Read daily, a tourism surge looks like noise against a volatile base. Rolled to weekly against its own seasonal baseline, the 3.2× overshoot is unambiguous — and the VAS attach rate is visible as the thing driving it.
So what
The season is not the finding; the attach is. VAS bundle attach on Tourist Pack activations is carrying revenue per subscriber far above the base plan average, and nothing about it is specific to Miami. Test the same attach on Prepaid Flex activations in the other tourism corridors before the season turns, and keep the weekly read on to see whether it holds once volume normalises.
The points that matter
Seasonality explains a fraction
Activation volume accounts for 13% of the excess; the season is the smallest part of the story.
13%from volumeThe attach is the finding
VAS bundle attach reaches 41% on Prepaid Flex against 9% on standard prepaid in New York.
41%vs 9%It travels
Nothing in the motion is Miami-specific, so it can be tested in the other corridors this season.
3.2×vs baselineQuestions it already answers
Does the attach hold once volume normalises?
The weekly read keeps scoring attach rate against its own baseline, so a seasonal artefact separates from a durable motion within a few weeks.
What can this not tell us?
Not why tourists buy the bundle — that needs qualitative work. It shows the size of the gap and where the same motion is missing.