Value Packs / Hospitality / RevPAR & Rate Guardian / Brief 02

RevPAR & Rate Guardian · Brief 02

Weekly upsell & attach review

Per-guest spend & package attach · the winner to replicate

DataGenie Brief · autonomous
Whole estate · weekly · per-guest spend & attach by property × package · in your cloud

The one line you configure

Where is per-guest spend and package attach winning across the estate this week, and how much revenue could we add by replicating the winner without touching room rate?

At a glance

Winner · Harbor$94per-guest spend+21% vs estate
Attach rate · Harbor34%vs 28% estatestay-and-dine
Laggard · Gulf Coast$70per-guest spendno package
Estate upside~$1.2Mper quarterno rate change

The signature

Package attach21%
F&B per-guest24%
Room upgrades18%

Side by side

Harbor

stay-and-dine package

$94 / guest
Attach rate34%
Per-guest spend$94
Package penetration30%

City & Airport

partial · F&B only

$80 / guest
Attach rate28%
Per-guest spend$80
Package penetration16%

Gulf Coast resorts

no package running

$70 / guest
Attach rate24%
Per-guest spend$70
Package penetration8%

Per-guest spend by property · where the upside is

Harbor · stay-and-dine$94
City center$82
Airport$78
Coast Bay$72
Coast North$69
Coast South$68

Harbor's packaged guests spend ~$94; the Gulf Coast resorts sit near $70 with no package — the gap is the replicable upside, on guests already in-house.

So what

The RevPAR upside this week isn't rate — it's attach. Harbor's stay-and-dine package pulls per-guest spend to ~$94, about 21% above the estate, while the Gulf Coast resorts run ~$70 with no package. Replicating Harbor's mix at the Coast and the City and Airport properties adds ancillary revenue on guests already booked — roughly $1.2M a quarter, with no rate change and no extra demand needed.

The points that matter

Harbor is the winner to copy

Its stay-and-dine package lifts per-guest spend to ~$94 (about 21% above the estate) on a 34% attach rate.

$94per guest

The Gulf Coast resorts leave it on the table

~$70 per guest and 24% attach with no package running — the widest gap to the winner.

$70no package

RevPAR without touching rate

Attach lifts revenue on guests already in-house — no discount reversed, no extra demand needed.

no rate cutpure upside

Sized and replicable

Rolling Harbor's mix estate-wide is worth roughly $1.2M a quarter in ancillary revenue.

~$1.2Mper quarter

The upside

Gulf Coast → Harbor attach+$0.8M / qtr
City & Airport → Harbor attach+$0.4M / qtr
Estate ancillary upside~$1.2M / qtr · no rate change

Recommendation

Template Harbor's stay-and-dine package and roll it to the Gulf Coast resorts first, then City and Airport; track per-guest spend and attach weekly against Harbor as the benchmark. DataGenie surfaces the winner and sizes the upside — the package and pricing calls stay with revenue management and F&B.

Questions it already answers

Which part of Harbor's package drives the lift?

Splits the uplift across F&B attach, room upgrades and spa so the highest-yield element gets replicated first.

Will it transfer to the Gulf Coast guest mix?

Tests Harbor's attach against the Coast resorts' segment and length-of-stay profile before rolling it out, so the upside is realistic.

What can the data not tell us here?

Not the package design or the margin on each add-on — that sits with F&B and revenue management. It names the winner, the laggards and the size of the prize.